Our Case Study

Surprisingly, there is a very vocal faction of the design community that wants to see filler text banished to the original sources from whence it came. Perhaps not surprisingly, in an era of endless quibbling, there is an equally vocal contingent of designers leaping to defend the use of the time-honored tradition of greeking. The argument in favor of using filler text goes something like this: If you use real content in the design process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.